Our Core Values
We do core values a bit different at Prazen Optics. Typically, you see just one word, and some catchy accompanying phrase to back it up, written by some VP of something, and approved by some board of something else. At Prazen, we align our core values with the daily goals we are here to execute on as an organization. They are not achievable on day 1, and probably not on day 10,000 but that’s okay. We’re here to put in the work.

Deliver unconditionally best in class products AND product support

Our customers are at the center of every decision we make.

Hold the line. Especially when it’s uncomfortable.

Every time we interact with our customers it will be the best interaction that they have ever had. Period.

Develop and maintain a community where newcomers feel welcomed, and experts are excited to help.

Specific knowledge or skills are teachable. Character, work ethic, dedication to fulfilling commitments are not.

Honor those that make our lives possible.

Preserve and protect the mission of hunting to ensure it remains available for future generations.

Take initiative and accept responsibility.

Great isn’t good enough.

